Personal Brand Creation in the Digital Age: Theory, Research and Practice
(Bog, Hardback, Engelsk)
Beskrivelse
Presenting a scientific exploration of personal branding and digital communication, this ground-breaking book aims to fill a gap between theory and practice. Describing how social media can increase brand profiles online, it explains basic terms before investigating the cultural context for online personal branding.
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| Forlag | Springer International Publishing AG |
| Forfatter | Mateusz Grzesiak |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2018 |
| Udgivelsesdato | 03-04-2018 |
| Første udgivelsesår | 2018 |
| Illustrationer | 42 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 185 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 185 pages, 42 Illustrations, black and white |
| Mål | 154 x 216 x 19 |
| ISBN-13 / EAN-13 | 9783319696966 |