Personality, Design and Marketing: Matching Design to Customer Personal Preferences
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032837949
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Beskrivelse
Gloria Moss reveals the extent to which design and advertising effectiveness can be improved through an understanding of the personalities of a range of stakeholders. While the impact of demographic factors (age, class, geographical location) is the object of considerable research, the impact of personality on production and preference aesthetics h
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| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 24-06-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 60 Illustrations, black and white |
| Fagredaktør | Gloria Moss |
| Originalsprog | United Kingdom |
| Sideantal | 138 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 138 pages, 60 Illustrations, black and white |
| Mål | 246 x 174 |
| ISBN-13 / EAN-13 | 9781032837949 |