Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward (Bog, Hardback, Engelsk)

Pharma Marketing and Pharmacoeconomics: Opportunities, Challenges, and the Way Forward

(Bog, Hardback, Engelsk)

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Overviews marketing strategies adopted by different pharmaceutical companies. Highlights major marketing problems that concern pharmaceutical industry and describes new technologies as solutions. Reviews marketing strategies and their effects on behavior of consumers and physicians.

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Forlag Apple Academic Press Inc.
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 06-12-2024
Første udgivelsesår 2024
Serie 21st Century Business Management
Illustrationer 15 Line drawings, color; 16 Line drawings, black and white; 4 Halftones, black and white; 15 Illustrations, color; 20 Illustrations, black and white
Fagredaktør Rishabha Malviya, Pramod Kumar Srivastava, Swati Verma, Shashikant Srivastava
Originalsprog Canada
Sideantal 358
Indbinding Hardback
Forlag Apple Academic Press Inc.
Sideoplysninger 358 pages, 15 Line drawings, color; 16 Line drawings, black and white; 4 Halftones, black and white;
Mål 234 x 156
ISBN-13 / EAN-13 9781774916865