Philosophy of Marketing (Engelsk)

Philosophy of Marketing

(Engelsk)

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Beskrivelse

This new five-volume collection brings together the seminal articles that students and scholars must assimilate if they are to have a fully rounded understanding of the relevance of philosophy for their research, the varied nature of marketing and consumer research, and to help situate their own contributions to knowledge.

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Alle detaljer

Forlag SAGE Publications Ltd
Format Multiple-component retail product
Sprog Engelsk
Udgivelsesdato 10-12-2013
Første udgivelsesår 2013
Serie SAGE Library in Marketing
Fagredaktør Mark Tadajewski, John O'Shaughnessy, Michael Hyman
Originalsprog United Kingdom
Sideantal 2032
Indbinding Multiple-component retail product
Forlag SAGE Publications Ltd
Sideoplysninger 2032 pages
Mål 234 x 156
ISBN-13 / EAN-13 9781446274910