Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities (Bog, Hardback, Engelsk) af Waldemar Cudny
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Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities

(Bog, Hardback, Engelsk)
Forfatter: Waldemar Cudny
Place Event Marketing in the Asia Pacific Region: Branding and Promotion in Cities
Forlag: Taylor & Francis Ltd

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This book explores the fascinating phenomenon of place event marketing in the Asia Pacific. It examines procedures in the promotion and branding of places that use events to shape their identities.

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Alle detaljer

Forlag Taylor & Francis Ltd
Forfatter Waldemar Cudny
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 20-08-2021
Første udgivelsesår 2021
Serie Routledge Contemporary Perspectives on Urban Growth, Innovation and Change
Illustrationer 10 Tables, black and white; 7 Line drawings, black and white; 2 Halftones, black and white; 9 Illustrations, black and white
Fagredaktør Waldemar Cudny
Originalsprog United Kingdom
Sideantal 182
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 182 pages, 10 Tables, black and white; 7 Line drawings, black and white; 2 Halftones, black and whit
Mål 234 x 156
ISBN-13 / EAN-13 9780367423544