Policy and Marketing Strategies for Digital Media
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781138305946
- Se flere detaljer ▼
Beskrivelse
With digital media becoming ever more prevalent, it is essential to study policy and marketing strategies tailored to this new development. In this volume, contributors examine government policy for a range of media, including digital television, IPTV, mobile TV, and OTT TV.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 16-06-2017 |
| Første udgivelsesår | 2017 |
| Serie | Routledge Studies in New Media and Cyberculture |
| Illustrationer | 16 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black and white |
| Fagredaktør | Yu-li (National Chengchi University Liu, Robert G. (University of Oxford Picard |
| Originalsprog | United Kingdom |
| Sideantal | 312 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 312 pages, 16 Tables, black and white; 17 Line drawings, black and white; 17 Illustrations, black an |
| Mål | 192 x 229 x 23 |
| ISBN-13 / EAN-13 | 9781138305946 |