Postcolonial Marketing Communication: Images from the Margin
(Bog, Hardback, Engelsk)
Forlag:
Springer Verlag, Singapore
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9789819702848
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Beskrivelse
This volume approaches marcomm (marketing communication) from the phenomenology of markets in the context of the Global South and its postcolonial experiences. Essentially a reaction from the Global South perspective, the book thoroughly examines the realities around marketing communication discourses.
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| Forlag | Springer Verlag, Singapore |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgave | 2024 ed. |
| Udgivelsesdato | 21-04-2024 |
| Første udgivelsesår | 2024 |
| Illustrationer | 13 Illustrations, color; 7 Illustrations, black and white |
| Fagredaktør | Arindam Das, Himadri Roy Chaudhuri, Ozlem Sandikci Turkdogan |
| Originalsprog | Singapore |
| Sideantal | 178 |
| Indbinding | Hardback |
| Forlag | Springer Verlag, Singapore |
| Sideoplysninger | 178 pages, 13 Illustrations, color; 7 Illustrations, black and white |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9789819702848 |