Price Management in Financial Services: Smart Strategies for Growth
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9780566088216
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Formater og udgaver
Beskrivelse
Shows how to incorporate the modern techniques of value based pricing in both product design and pricing. This book provides an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.
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| Forlag | Taylor & Francis Ltd |
| Forfattere | Georg Wuebker, Jens Baumgarten, Martin Koderisch |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 28-10-2008 |
| Første udgivelsesår | 2008 |
| Originalsprog | United Kingdom |
| Sideantal | 480 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 480 pages |
| Mål | 251 x 180 x 19 |
| ISBN-13 / EAN-13 | 9780566088216 |