1. Forside
  2. Bøger
  3. Engelske bøger
  4. Salg og marketing
  5. Erhvervsliv, virksomheder og ledelse
  6. Principles of Integrated Marketing Communications: An...

Principles of Integrated Marketing Communications: An Evidence-based Approach

(Bog, Paperback / softback, Engelsk)
Forfatter: Lawrence (Macquarie University Ang
Principles of Integrated Marketing Communications: An Evidence-based Approach
Forlag: Cambridge University Press

Når du handler på WilliamDam.dk, betaler du den pris du ser.

  • Ingen gebyrer
  • Ingen abonnementer
  • Ingen bindingsperioder

Relaterede kategorier

Erhvervsliv, virksomheder og ledelse Salg og marketing
  = Emner / kategorier
  = Sektioner / guides
  = Specialsider
  = Kampagner

Beskrivelse

This book provides a comprehensive foundation to the principles and practices of integrated marketing communications (IMC). It addresses essential concepts such as brand positioning, uncovering insights, media planning, social influence, advertising testing and campaign tracking.

Læsernes anmeldelser (0)

Alle detaljer

Forlag Cambridge University Press
Forfatter Lawrence (Macquarie University Ang
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 Revised edition
Udgivelsesdato 23-02-2021
Første udgivelsesår 2021
Illustrationer Worked examples or Exercises
Originalsprog United Kingdom
Sideantal 528
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 528 pages, Worked examples or Exercises
Mål 198 x 255 x 24
ISBN-13 / EAN-13 9781108703116