Principles of Marketing, Global Edition (Bog, Paperback / softback, Engelsk) af Philip Kotler
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Principles of Marketing, Global Edition

(Bog, Paperback / softback, Engelsk)
Forfattere: Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Principles of Marketing, Global Edition
Forlag: Pearson Education Limited

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Encourage your students' learning of the major trends impacting contemporary marketing in a fast-changing, digital marketplace. Principles of Marketing, 19th edition has been extensively revised to present the fundamentals of marketing within an innovative customer-value framework. Reach every student with the MyLab & Revel editions for this text.

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Alle detaljer

Forlag Pearson Education Limited
Forfattere Philip Kotler, Gary Armstrong, Sridhar Balasubramanian
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 19 ed
Udgivelsesdato 26-04-2023
Første udgivelsesår 2023
Originalsprog United Kingdom
Sideantal 768
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 768 pages
Mål 216 x 277 x 31
ISBN-13 / EAN-13 9781292449364