Principles of Marketing (Bog, Paperback / softback, Engelsk) af Philip Kotler
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Principles of Marketing

(Bog, Paperback / softback, Engelsk)
Forfattere: Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He
Principles of Marketing
Forlag: Pearson Education Limited

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Beskrivelse

Enhance your students' understanding of the essential contemporary concepts of marketing. Principles of Marketing, 8th European Edition, is a core text for undergraduate and postgraduate marketing courses, covering a wide range of theoretical concepts and practical issues to accurately reflect the fast-moving pace of marketing in the modern world.

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Alle detaljer

Forlag Pearson Education Limited
Forfattere Philip Kotler, Gary Armstrong, Lloyd Harris, Hongwei He
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 8 ed
Udgivelsesdato 21-11-2019
Første udgivelsesår 2019
Originalsprog United Kingdom
Sideantal 720
Indbinding Paperback / softback
Forlag Pearson Education Limited
Sideoplysninger 720 pages
Mål 211 x 275 x 25
ISBN-13 / EAN-13 9781292269566