Principles of Marketing
(Bog, Paperback / softback, Engelsk)
Forlag:
Pearson Education Limited
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9780273695592
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Beskrivelse
An introduction to marketing from a European perspective, this work explains the fundamental concepts and theories of marketing and demonstrates their application through a wealth of examples, case studies and vignettes. It offers a media package including an online interactive study guide, a video lounge, integrated video case studies and more.
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Alle detaljer
| Forlag | Pearson Education Limited |
| Forfattere | Frances Brassington, Stephen Pettitt |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 4 ed |
| Udgivelsesdato | 03-08-2006 |
| Første udgivelsesår | 2006 |
| Originalsprog | United Kingdom |
| Sideantal | 1296 |
| Indbinding | Paperback / softback |
| Forlag | Pearson Education Limited |
| Sideoplysninger | 1296 pages |
| Mål | 198 x 266 x 54 |
| ISBN-13 / EAN-13 | 9780273695592 |