Forventes på lager: 18-04-2006
Suitable for undergraduate and postgraduate students of business administration who are pursuing courses in marketing, product portfolio management, new product development and product policy.
| Forlag | SAGE Publications Inc |
| Forfattere | George J Avlonitis, Paulina Papastathopoulou |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 18-04-2006 |
| Første udgivelsesår | 2006 |
| Originalsprog | United States |
| Sideantal | 280 |
| Indbinding | Hardback |
| Forlag | SAGE Publications Inc |
| Sideoplysninger | 280 pages |
| Mål | 242 x 170 |
| ISBN-13 / EAN-13 | 9781412908641 |