Product Management - Strategy, planning, marketing, organization and execution, 2nd edition: English Edition
(Bog, Indbundet, Engelsk)
- Type: Bog
- Format: Indbundet
-
Sprog:
Engelsk
- ISBN-13: 9788799625253
- Se flere detaljer ▼
Bemærk: Kan leveres før jul.
Beskrivelse
Product Management provides you with the toolbox to work professionally as a product manager and product specialist
• The book contains instructions on how to ensure the ongoing priorities in the work and how to take care not to be overwhelmed by everyday operational tasks
• The book provides you with tools for handling the cooperation with the company's stakeholders
• It contains a lot of suggestions and inspiration for improving cooperation with the development organization
• The book provides the toolbox to improve the efforts and management when launching new products
• The book contains a number of instructions on how to handle the ongoing work on planning and improvements in the work on the company's existing product portfolio - product lifecycle management in practice
• It provides tools and inspiration for working with product marketing
• The book provides experience from the practice of some of the large and medium-sized companies in Denmark and Scandinavia - and practice combined with well-tested theory
• Product Management provides the toolbox to build, manage and develop the company's product management function
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Alle detaljer
| Forlag | Brandculture |
| Forfatter | Jørgen Holm and Carsten Olesen |
| Type | Bog |
| Format | Indbundet |
| Sprog | Engelsk |
| Udgave | 2. (16-01-2024) |
| Oplag | 1. (16-01-2024) |
| Første udgivelsesår | 2020 |
| Originalsprog | Dansk |
| Sideantal | 283 |
| Indbinding | Indbundet |
| Mål og vægt | B: 178mm, H: 246mm, D: 23mm, Vægt: 847g |
| ISBN-13 / EAN-13 | 9788799625253 |