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Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation

(Bog, Paperback / softback, Engelsk)
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation
Forlag: Taylor & Francis Inc

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Beskrivelse

Takes the various elements of customer centric marketing and brings them together using the research and case studies from various industries. This book discusses research and concepts to provide practitioners, educators, and students with an understanding of the range of issues relevant to customer centric marketing.

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Alle detaljer

Forlag Taylor & Francis Inc
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 22-02-2008
Første udgivelsesår 2008
Fagredaktør Lerzan Aksoy, Timothy Keiningham, David (Virginia State University Bejou
Originalsprog United States
Sideantal 132
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 132 pages
Mål 212 x 152
ISBN-13 / EAN-13 9780789038036