Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Mar... (Bog, Paperback / softback, Engelsk)

Programmatic Advertising: The Successful Transformation to Automated, Data-Driven Marketing in Real-Time

(Bog, Paperback / softback, Engelsk)



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Thisfundamental guide on programmatic advertising explains in detail how automated, data-driven advertisingreally works in practice and how the right adoption leads to a competitive advantage foradvertisers, agencies and media.

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Alle detaljer

Forlag Springer International Publishing AG
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave Softcover reprint of the original 1st ed. 2016
Udgivelsesdato 31-03-2018
Første udgivelsesår 2018
Serie Management for Professionals
Illustrationer 12 Illustrations, color; 84 Illustrations, black and white
Fagredaktør Oliver Busch
Originalsprog Switzerland
Sideantal 279
Indbinding Paperback / softback
Forlag Springer International Publishing AG
Sideoplysninger 279 pages, 12 Illustrations, color; 84 Illustrations, black and white
Mål 235 x 154 x 20
ISBN-13 / EAN-13 9783319797212