Progress in Tourism Marketing (Bog, Hardback, Engelsk)

Progress in Tourism Marketing

(Bog, Hardback, Engelsk)

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Aims to evaluate the contemporary progress of theoretical approaches to tourism marketing. This book also seeks to show the ways to further develop the concept of tourism marketing for application within tourist destinations and individual businesses, and evaluate its potential impact on performance improvement.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-03-2006
Første udgivelsesår 2006
Serie Routledge Advances in Tourism
Fagredaktør Metin Kozak, Luisa Andreu
Originalsprog United Kingdom
Sideantal 328
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 328 pages
Mål 245 x 166 x 25
ISBN-13 / EAN-13 9780080450407