Promotional Practices and Perspectives from Emerging Markets (Bog, Paperback / softback, Engelsk)
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Promotional Practices and Perspectives from Emerging Markets

(Bog, Paperback / softback, Engelsk)
Promotional Practices and Perspectives from Emerging Markets
Forlag: Taylor & Francis Ltd

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This volume explores the dynamic nature of emerging markets, which constitute a major share of global GDP, with a focus on the opportunities for growth and the challenges for businesses in meeting the needs of a diverse set of consumers.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 27-05-2024
Første udgivelsesår 2024
Serie Advances in Emerging Markets and Business Operations
Illustrationer 27 Tables, black and white; 12 Line drawings, black and white; 5 Halftones, black and white; 17 Illustrations, black and white
Fagredaktør Sudhir (Fortune Institute of International Business Rana, Avinash K (International Management Institute Shrivastava, Sachin Kumar Raut
Originalsprog United Kingdom
Sideantal 274
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 274 pages, 27 Tables, black and white; 12 Line drawings, black and white; 5 Halftones, black and whi
Mål 234 x 156
ISBN-13 / EAN-13 9781032325491