Providing a New Perspective on Understanding and Measuring of Customer Inspiration
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Fachmedien Wiesbaden
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783658358938
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Beskrivelse
The exploration of inspiration from a scientific perspective is not easy. Marketing scholars have also become interested in the topic and started to uncover customers’ inspiration in the marketing domain. First, customer inspiration is defined and conceptualized within the marketing domain.
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| Forlag | Springer Fachmedien Wiesbaden |
| Forfatter | Lisa Stoll |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2022 |
| Udgivelsesdato | 12-11-2021 |
| Første udgivelsesår | 2021 |
| Serie | Gabler Theses |
| Illustrationer | 7 Illustrations, black and white |
| Originalsprog | Germany |
| Sideantal | 140 |
| Indbinding | Paperback / softback |
| Forlag | Springer Fachmedien Wiesbaden |
| Sideoplysninger | 140 pages, 7 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783658358938 |