Public Communication Campaigns (Bog, Paperback / softback, Engelsk)
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Public Communication Campaigns

(Bog, Paperback / softback, Engelsk)
Public Communication Campaigns
Forlag: SAGE Publications Inc

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Beskrivelse

Provides readers with a comprehensive look into the field of public communication campaigns. This title features chapters on topics such as campaign history, theoretical foundations, formative evaluation, systems approaches, input-output persuasion matrix, design and evaluation, meta-analysis, and sense-making methodology.

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Alle detaljer

Forlag SAGE Publications Inc
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 4 Revised edition
Udgivelsesdato 08-05-2012
Første udgivelsesår 2012
Fagredaktør Ronald E. Rice, Charles K. Atkin
Originalsprog United States
Sideantal 392
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 392 pages
Mål 233 x 187 x 20
ISBN-13 / EAN-13 9781412987707