Public Relations in China: Building and Defending your Brand in the PRC (Bog, Paperback / softback, Engelsk) af D. Wolf
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Public Relations in China: Building and Defending your Brand in the PRC

(Bog, Paperback / softback, Engelsk)
Forfatter: D. Wolf
Forlag: Palgrave Macmillan

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Beskrivelse

In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.

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Alle detaljer

Forlag Palgrave Macmillan
Forfatter D. Wolf
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 1st ed. 2015
Udgivelsesdato 17-09-2015
Første udgivelsesår 2015
Serie Palgrave Pocket Consultants
Illustrationer XII, 226 p.
Originalsprog United Kingdom
Sideantal 226
Indbinding Paperback / softback
Forlag Palgrave Macmillan
Sideoplysninger 226 pages, XII, 226 p.
Mål 243 x 198 x 16
ISBN-13 / EAN-13 9781137483799