Public Relations Metrics: Research and Evaluation (Bog, Paperback / softback, Engelsk)
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Public Relations Metrics: Research and Evaluation

(Bog, Paperback / softback, Engelsk)
Public Relations Metrics: Research and Evaluation
Forlag: Taylor & Francis Inc

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Beskrivelse

Presents developments in public relations measurement and evaluation. This book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented.

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Alle detaljer

Forlag Taylor & Francis Inc
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 28-05-2008
Første udgivelsesår 2008
Serie Routledge Communication Series
Illustrationer 36 Tables, black and white
Fagredaktør Betteke (University of Amsterdam van Ruler, Ana Tkalac Vercic, Dejan Vercic
Originalsprog United States
Sideantal 348
Indbinding Paperback / softback
Forlag Taylor & Francis Inc
Sideoplysninger 348 pages, 36 Tables, black and white
Mål 226 x 156 x 18
ISBN-13 / EAN-13 9780805862737