Qualitative Methods for Marketplace Research (Bog, Paperback / softback, Engelsk) af Shay Sayre
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Qualitative Methods for Marketplace Research

(Bog, Paperback / softback, Engelsk)
Forfatter: Shay Sayre
Qualitative Methods for Marketplace Research
Forlag: SAGE Publications Inc

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Beskrivelse

Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.

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Alle detaljer

Forlag SAGE Publications Inc
Forfatter Shay Sayre
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 20-04-2001
Første udgivelsesår 2001
Originalsprog United States
Sideantal 272
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 272 pages
Mål 228 x 152
ISBN-13 / EAN-13 9780761922704