Re-Modeling the Brand Purchase Funnel: Conceptualization and Empirical Application
(Bog, Paperback / softback, Engelsk)
Forlag:
Springer Fachmedien Wiesbaden
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9783658178215
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Beskrivelse
Alexander Dierks conceptualizes and applies a more nuanced model of the brand purchase funnel.
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Alle detaljer
| Forlag | Springer Fachmedien Wiesbaden |
| Forfatter | Alexander Dierks |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2017 |
| Udgivelsesdato | 13-04-2017 |
| Første udgivelsesår | 2017 |
| Serie | Innovatives Markenmanagement |
| Illustrationer | 2 Illustrations, color; 20 Illustrations, black and white |
| Originalsprog | Germany |
| Sideantal | 386 |
| Indbinding | Paperback / softback |
| Forlag | Springer Fachmedien Wiesbaden |
| Sideoplysninger | 386 pages, 2 Illustrations, color; 20 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783658178215 |