Real-Life Marketing and Promotion Strategies in College Libraries: Connecting With Ca... (Bog, Hardback, Engelsk)
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Real-Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community

(Bog, Hardback, Engelsk)
Forfatter: Barbara Petruzzelli
Real-Life Marketing and Promotion Strategies in College Libraries: Connecting With Campus and Community
Forlag: Taylor & Francis Inc

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Beskrivelse

A guide to marketing and promotional activities that aims to raise the library's visibility in the face of competition from other information providers. This book features tables, figures, and appendices that provide examples of marketing and promotional activities. Accompanied by a Web site, it includes a bibliography of marketing resources.

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Alle detaljer

Forlag Taylor & Francis Inc
Forfatter Barbara Petruzzelli
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 25-04-2006
Første udgivelsesår 2006
Originalsprog United States
Sideantal 204
Indbinding Hardback
Forlag Taylor & Francis Inc
Sideoplysninger 204 pages
Mål 220 x 159 x 18
ISBN-13 / EAN-13 9780789031570