Real Luxury: How Luxury Brands Can Create Value for the Long Term
(Bog, Paperback / softback, Engelsk)
Forlag:
Palgrave Macmillan
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781349484232
- Se flere detaljer ▼
Beskrivelse
Real Luxury examines what a 'luxury brand' is from economic, sociological and psychological standpoints. It spells out the challenges the industry is facing and puts forward a new, practical model aimed at reviving and protecting luxury brands, based on the authors' hands-on experience in the industry.
Læsernes anmeldelser (0)
Alle detaljer
| Forlag | Palgrave Macmillan |
| Forfattere | M. Pinkhasov, R. Nair |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 1st ed. 2014 |
| Udgivelsesdato | 01-01-2014 |
| Første udgivelsesår | 2014 |
| Illustrationer | VIII, 228 p. |
| Originalsprog | United Kingdom |
| Sideantal | 228 |
| Indbinding | Paperback / softback |
| Forlag | Palgrave Macmillan |
| Sideoplysninger | 228 pages, VIII, 228 p. |
| Mål | 216 x 140 |
| ISBN-13 / EAN-13 | 9781349484232 |