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Forventes på lager: 20-06-2017
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy
| Forlag | Harvard Business Review Press |
| Forfattere | W. Chan Kim, Renee A. Mauborgne |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 20-06-2017 |
| Første udgivelsesår | 2017 |
| Serie | Harvard Business Review Classics |
| Illustrationer | Illustrations |
| Originalsprog | United States |
| Sideantal | 64 |
| Indbinding | Paperback / softback |
| Forlag | Harvard Business Review Press |
| Sideoplysninger | Illustrations |
| Mål | 173 x 117 x 5 |
| ISBN-13 / EAN-13 | 9781633692664 |