Relationship Marketing: Gaining Competitive Advantage Through Customer Satisfaction and Customer Retention
(Bog, Paperback / softback, Engelsk)
Beskrivelse
"This book makes a landmark contribution in assembling some of the best contemporary thinking about relationship marketing illustrated with concrete descriptions of companies in the automobile industry, consumer electronics, public utilities and so on, which are implementing relationship marketing.
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Alle detaljer
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | Softcover reprint of the original 1st ed. 2000 |
| Udgivelsesdato | 01-12-2010 |
| Første udgivelsesår | 2010 |
| Illustrationer | XVII, 462 p. |
| Fagredaktør | Thorsten Hennig-Thurau, Ursula Hansen |
| Originalsprog | Germany |
| Sideantal | 462 |
| Indbinding | Paperback / softback |
| Forlag | Springer-Verlag Berlin and Heidelberg GmbH & Co. KG |
| Sideoplysninger | 462 pages, XVII, 462 p. |
| Mål | 235 x 155 |
| ISBN-13 / EAN-13 | 9783642086229 |