Relationship Marketing in Franchising and Retailing
(Bog, Hardback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Hardback
-
Sprog:
Engelsk
- ISBN-13: 9781032427980
- Se flere detaljer ▼
Beskrivelse
This book offers an accessible and comprehensive introduction to relationship marketing in franchising and retailing, especially in areas such as business and marketing management as well as strategic marketing. The chapters in this book were originally published as a special issue of Journal of Strategic Marketing.
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 31-03-2023 |
| Første udgivelsesår | 2023 |
| Fagredaktør | Park (University of Southern Queensland Thaichon, Lorelle (University of Sunshine Coast Frazer, Scott (Griffith University Weaven |
| Originalsprog | United Kingdom |
| Sideantal | 130 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 130 pages |
| Mål | 179 x 285 x 16 |
| ISBN-13 / EAN-13 | 9781032427980 |