Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Va... (Bog, Paperback / softback, Engelsk)
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Relationship Marketing Re-Imagined: Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships

(Bog, Paperback / softback, Engelsk)
Forfattere: Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar
Forlag: Business Expert Press

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Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.

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Alle detaljer

Forlag Business Expert Press
Forfattere Naresh K. Malhotra, Can Uslay, Ahmet Bayraktar
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-04-2016
Første udgivelsesår 2016
Originalsprog United States
Sideantal 168
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 168 pages
Mål 228 x 152 x 9
ISBN-13 / EAN-13 9781631574337