Relationship-Oriented Sustainability Marketing: Concepts, Challenges, and Opportunities
(Bog, Hardback, Engelsk)
Beskrivelse
Offering a comprehensive examination of relationship-oriented sustainability marketing in the contemporary landscape, this work will acquaint researchers with the challenges related to stakeholder engagement in sustainability marketing and advance scholarship on effectively managing stakeholder relationships.
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| Forlag | Springer International Publishing AG |
| Forfattere | Guido Grunwald, Ali Kara, John E. Spillan |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 27-05-2025 |
| Første udgivelsesår | 2025 |
| Serie | Palgrave Studies in Marketing, Organizations and Society |
| Illustrationer | 4 Illustrations, color; 27 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 268 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 268 pages, 4 Illustrations, color; 27 Illustrations, black and white |
| Mål | 210 x 148 |
| ISBN-13 / EAN-13 | 9783031883484 |