Research Perspectives on Social Media Influencers and Brand Communication (Bog, Hardback, Engelsk)
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Research Perspectives on Social Media Influencers and Brand Communication

(Bog, Hardback, Engelsk)
Research Perspectives on Social Media Influencers and Brand Communication
Forlag: Bloomsbury Publishing PLC

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This book examines social media influencers as brand communicators. Each chapter represents a unique theoretical and methodological approach to examining the emergence of the growing legitimacy of influencer brand communication from a variety of perspectives and contexts.

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Forlag Bloomsbury Publishing PLC
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 12-11-2020
Første udgivelsesår 2020
Illustrationer 10 b/w photos; 1 tables;
Fagredaktør Brandi Watkins
Originalsprog United States
Sideantal 208
Indbinding Hardback
Forlag Bloomsbury Publishing Plc
Sideoplysninger 208 pages, 10 b/w photos; 1 tables;
Mål 235 x 160 x 19
ISBN-13 / EAN-13 9781793613615