Forventes på lager: 30-04-2019
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 30-04-2019 |
| Første udgivelsesår | 2019 |
| Illustrationer | 40 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white |
| Fagredaktør | Ritu (Associate Professor of Marketing Mehta |
| Originalsprog | United Kingdom |
| Sideantal | 216 |
| Indbinding | Hardback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 216 pages, 40 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black an |
| Mål | 147 x 222 x 15 |
| ISBN-13 / EAN-13 | 9781138061927 |