Researching Marketing Decisions: The Indian Context

(Bog, Hardback, Engelsk)

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Beskrivelse

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

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Forlag Taylor & Francis Ltd
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 30-04-2019
Første udgivelsesår 2019
Illustrationer 40 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black and white
Fagredaktør Ritu (Associate Professor of Marketing Mehta
Originalsprog United Kingdom
Sideantal 216
Indbinding Hardback
Forlag Taylor & Francis Ltd
Sideoplysninger 216 pages, 40 Tables, black and white; 10 Line drawings, black and white; 10 Illustrations, black an
Mål 147 x 222 x 15
ISBN-13 / EAN-13 9781138061927