Researching Marketing Decisions: The Indian Context

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 18-12-2020
Første udgivelsesår 2020
Fagredaktør Ritu (Associate Professor of Marketing Mehta
Originalsprog United Kingdom
Sideantal 216
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 216 pages
Mål 216 x 138
ISBN-13 / EAN-13 9780367730161