Forventes på lager: 18-12-2020
This book looks at customer value creation through marketing decisions and analyses the critical phases of theoretical and methodological advancements in solving certain problems and customer-centric issues that firms face.
| Forlag | Taylor & Francis Ltd |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 18-12-2020 |
| Første udgivelsesår | 2020 |
| Fagredaktør | Ritu (Associate Professor of Marketing Mehta |
| Originalsprog | United Kingdom |
| Sideantal | 216 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 216 pages |
| Mål | 216 x 138 |
| ISBN-13 / EAN-13 | 9780367730161 |