Retail Marketing: Shopper Behaviour and Retail Management at the Point-of-Purchase
(Bog, Paperback / softback, Engelsk)
Forlag:
Cambridge University Press
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781009440660
- Se flere detaljer ▼
Bemærk: Kan ikke garanteres før jul. Se dato på varen.
Forventes på lager: 31-12-2025
Beskrivelse
Written for graduate students and retailing professionals, this textbook explores the psychological impact of various factors on customers' decision-making processes. It covers the theory needed for a general understanding of success in the retailing industry and uses practical, real-world case studies to demonstrate how this theory can be applied.
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Alle detaljer
| Forlag | Cambridge University Press |
| Forfattere | Jens (University of Bath) Nordfalt, Carl-Philip (Florida State University) Ahlbom |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgave | 3 Revised edition |
| Udgivelsesdato | 31-01-2026 |
| Første udgivelsesår | 2026 |
| Illustrationer | Worked examples or Exercises |
| Originalsprog | United Kingdom |
| Sideantal | 459 |
| Indbinding | Paperback / softback |
| Forlag | Cambridge University Press |
| Sideoplysninger | 459 pages, Worked examples or Exercises |
| ISBN-13 / EAN-13 | 9781009440660 |