Rethinking Innovation and Design for Emerging Markets: Inside the Renault Kwid Project
(Bog, Paperback / softback, Engelsk)
Forlag:
Taylor & Francis Ltd
- Type: Bog
- Format: Paperback / softback
-
Sprog:
Engelsk
- ISBN-13: 9781032476827
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Beskrivelse
The authors have put together a fascinating narrative of the creation process of one of the most successful example of frugal engineering in recent years. They bring out insightful details of what managerial, organizational and technological pathways were taken to come up with a disruptive innovation that has the potential to change the entry-le
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Alle detaljer
| Forlag | Taylor & Francis Ltd |
| Forfattere | Christophe Midler, Bernard Jullien, Yannick Lung |
| Type | Bog |
| Format | Paperback / softback |
| Sprog | Engelsk |
| Udgivelsesdato | 21-01-2023 |
| Første udgivelsesår | 2023 |
| Originalsprog | United Kingdom |
| Sideantal | 178 |
| Indbinding | Paperback / softback |
| Forlag | Taylor & Francis Ltd |
| Sideoplysninger | 178 pages |
| Mål | 234 x 156 |
| ISBN-13 / EAN-13 | 9781032476827 |