Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy (Bog, Hardback, Engelsk) af Thomai Serdari
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Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy

(Bog, Hardback, Engelsk)
Forfatter: Thomai Serdari
Rethinking Luxury Fashion: The Role of Cultural Intelligence in Creative Strategy
Forlag: Springer Nature Switzerland AG

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Using the field of material culture as its methodological departure point, this Palgrave Pivot explains the strategic advantages that brands can set in place when their executives are fully in command of how to move from strategy to tactics.

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Forlag Springer Nature Switzerland AG
Forfatter Thomai Serdari
Type Bog
Format Hardback
Sprog Engelsk
Udgave 1st ed. 2020
Udgivelsesdato 02-09-2020
Første udgivelsesår 2020
Serie Palgrave Advances in Luxury
Illustrationer 17 Illustrations, color; 1 Illustrations, black and white
Originalsprog Switzerland
Sideantal 191
Indbinding Hardback
Forlag Springer Nature Switzerland AG
Sideoplysninger 191 pages, 17 Illustrations, color; 1 Illustrations, black and white
Mål 156 x 219 x 21
ISBN-13 / EAN-13 9783030453008