Forventes på lager: 16-07-2004
Based on a seminar in Spring 2003 that brought together senior marketing Professors from both Europe and the US.
| Forlag | John Wiley & Sons Inc |
| Forfatter | H Hakansson |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 16-07-2004 |
| Første udgivelsesår | 2004 |
| Fagredaktør | Hakan (Norwegian School Of Management) Hakansson, Debbie (Norwegian School Of Management) Harrison, Alexandra (Uppsala University) Waluszewski |
| Originalsprog | United States |
| Sideantal | 304 |
| Indbinding | Hardback |
| Forlag | John Wiley & Sons Inc |
| Sideoplysninger | 304 pages |
| Mål | 176 x 252 x 23 |
| ISBN-13 / EAN-13 | 9780470021477 |