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Rethinking Marketing: Towards Critical Marketing Accountings

(Bog, Paperback / softback, Engelsk)
Rethinking Marketing: Towards Critical Marketing Accountings
Forlag: SAGE Publications Inc

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Beskrivelse

This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.

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Alle detaljer

Forlag SAGE Publications Inc
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 19-01-1999
Første udgivelsesår 1999
Fagredaktør Douglas Brownlie, Michael Saren, Robin Wensley, Richard Whittington
Originalsprog United States
Sideantal 288
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 288 pages
Mål 234 x 156
ISBN-13 / EAN-13 9780803974913