Review of Marketing Research: Volume 4 (Bog, Hardback, Engelsk)
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Review of Marketing Research: Volume 4

(Bog, Hardback, Engelsk)
Review of Marketing Research: Volume 4
Forlag: Emerald Publishing Inc

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Provides articles by the marketing field's leading researchers and academicians. This work includes chapters that are not only theoretically rigorous but also offer detail, including literature reviews, advanced methodologies, empirical studies, emerging trends, international developments, and guidelines for implementation.

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Alle detaljer

Forlag Emerald Publishing Inc
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 01-01-2008
Første udgivelsesår 2008
Serie Review of Marketing Research
Illustrationer tables, figures & bibliographic references
Fagredaktør Naresh K. Malhotra
Originalsprog United States
Sideantal 224
Indbinding Hardback
Forlag Emerald Publishing Inc
Sideoplysninger 224 pages
Mål 246 x 174 x 16
ISBN-13 / EAN-13 9780765620927