Bemærk: Kan leveres før jul.
Forventes på lager: 01-11-2008
Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for theory development and testing.
| Forlag | Emerald Publishing Inc |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 01-11-2008 |
| Første udgivelsesår | 2008 |
| Serie | Review of Marketing Research |
| Illustrationer | tables, figures & bibliographic references |
| Fagredaktør | Naresh K. Malhotra |
| Originalsprog | United States |
| Sideantal | 216 |
| Indbinding | Hardback |
| Forlag | Emerald Publishing Inc |
| Sideoplysninger | 216 pages |
| Mål | 259 x 183 x 20 |
| ISBN-13 / EAN-13 | 9780765621252 |