Routledge Handbook of Football Marketing (Bog, Paperback / softback, Engelsk)

Routledge Handbook of Football Marketing

(Bog, Paperback / softback, Engelsk)

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Beskrivelse

Football is big business. The top teams and leagues in world football generate billions of dollars in revenue and serve an audience of billions of fans. This book focuses on the marketing of football, as the apex of the contemporary football industry. Drawing upon key theories and concepts in sport marketing research, it highlights the critical

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Alle detaljer

Forlag Taylor & Francis Ltd
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 12-12-2019
Første udgivelsesår 2019
Serie Routledge International Handbooks
Fagredaktør Nicolas Chanavat, Michel Desbordes, Nicolas Lorgnier
Originalsprog United Kingdom
Sideantal 464
Indbinding Paperback / softback
Forlag Taylor & Francis Ltd
Sideoplysninger 464 pages
Mål 245 x 173 x 32
ISBN-13 / EAN-13 9780367886073