Rowntree and the Marketing Revolution, 1862–1969

(Bog, Hardback, Engelsk)

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Beskrivelse

This business history of Rowntree, the important and well-known confectionery manufacturer, offers insights into the company and its industry, the development of managerial organization, industrial relations, restrictive practices and multinational business.

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Alle detaljer

Forlag Cambridge University Press
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 05-01-1995
Første udgivelsesår 1995
Illustrationer 61 Halftones, unspecified
Originalsprog United Kingdom
Sideantal 768
Indbinding Hardback
Forlag Cambridge University Press
Sideoplysninger 768 pages, 61 Halftones, unspecified
Mål 234 x 156 x 41
ISBN-13 / EAN-13 9780521435123