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Sales Forecasting Management: A Demand Management Approach

(Bog, Paperback / softback, Engelsk)
Forfattere: John T. Mentzer, Mark A. Moon
Sales Forecasting Management: A Demand Management Approach
Forlag: SAGE Publications Inc

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Beskrivelse

Mentzer and Moon apply their 25 years of sales forecasting management research to their techniques for sales forecasting. They cover managing the process, performance measurement, regression analysis, qualitative sales forecasting, and forecasting systems. The second edition has been reorganized and includes new insights on qualitative forecasting,

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Alle detaljer

Forlag SAGE Publications Inc
Forfattere John T. Mentzer, Mark A. Moon
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave 2 Revised edition
Udgivelsesdato 08-02-2005
Første udgivelsesår 2005
Originalsprog United States
Sideantal 368
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 368 pages
Mål 229 x 153 x 19
ISBN-13 / EAN-13 9781412905718