Sales Promotion Decision Making: Concepts, Principles, and Practice (Bog, Paperback / softback, Engelsk)
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Sales Promotion Decision Making: Concepts, Principles, and Practice

(Bog, Paperback / softback, Engelsk)
Forfattere: Steve Ogden-Barnes, Stella Minahan
Forlag: Business Expert Press

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A resource for sales promotion professionals looking to improve their sales promotions. The book is based on an extensive review of over 400 articles and cases. It presents the findings of research which explores the DNA of sales promotions, including their role, rationale, nature, decision-making processes and campaign evaluation.

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Alle detaljer

Forlag Business Expert Press
Forfattere Steve Ogden-Barnes, Stella Minahan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 30-01-2015
Første udgivelsesår 2015
Originalsprog United States
Sideantal 170
Indbinding Paperback / softback
Forlag Business Expert Press
Sideoplysninger 170 pages
Mål 228 x 152 x 8
ISBN-13 / EAN-13 9781631570476