Sales Promotion (Bog, Paperback / softback, Engelsk) af Tony (University of Greenwich) Yeshin
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Sales Promotion

(Bog, Paperback / softback, Engelsk)
Forfatter: Tony (University of Greenwich) Yeshin
Sales Promotion
Forlag: Cengage Learning EMEA

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Beskrivelse

Sales promotion is an increasingly important tool within the overall armoury of marketing communications. This title provides an academic underpinning of sales promotion, illustrated by a variety of examples drawn from promotions worldwide, sales promotion campaigns and underpinned with wide references to the academic literature.

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Alle detaljer

Forlag Cengage Learning EMEA
Forfatter Tony (University of Greenwich) Yeshin
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgave New ed
Udgivelsesdato 19-04-2006
Første udgivelsesår 2006
Originalsprog United Kingdom
Sideantal 288
Indbinding Paperback / softback
Forlag Cengage Learning EMEA
Sideoplysninger 288 pages
Mål 190 x 244 x 18
ISBN-13 / EAN-13 9781844801619