Scaling B2B Markets: Agile Marketing Strategies for Startups
(Bog, Hardback, Engelsk)
Beskrivelse
mso-fareast-language: EN-US;">Starting from a solid theoretical background, including recent academic literature on B2B startups, the book maps the marketing trends, such as digitalization and sustainability, which are impacting the marketing strategies of new ventures.
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| Forlag | Springer International Publishing AG |
| Forfatter | Mirko Olivieri |
| Type | Bog |
| Format | Hardback |
| Sprog | Engelsk |
| Udgivelsesdato | 25-07-2025 |
| Første udgivelsesår | 2025 |
| Illustrationer | 8 Illustrations, black and white |
| Originalsprog | Switzerland |
| Sideantal | 120 |
| Indbinding | Hardback |
| Forlag | Springer International Publishing AG |
| Sideoplysninger | 120 pages, 8 Illustrations, black and white |
| Mål | 153 x 218 x 14 |
| ISBN-13 / EAN-13 | 9783031934049 |