Scaling Procedures: Issues and Applications

(Bog, Paperback / softback, Engelsk)
Forfattere: Richard G. Netemeyer, William O. Bearden, Subhash Sharma

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Beskrivelse

Effective measurement is a cornerstone of scientific research. Yet many social science researchers lack the tools to develop appropriate assessment instruments for the measurement of latent social- psychological constructs.Scaling Procedures: Issues and Applications examines the issues involved in de

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Alle detaljer

Forlag SAGE Publications Inc
Forfattere Richard G. Netemeyer, William O. Bearden, Subhash Sharma
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 14-05-2003
Første udgivelsesår 2003
Originalsprog United States
Sideantal 224
Indbinding Paperback / softback
Forlag SAGE Publications Inc
Sideoplysninger 224 pages
Mål 155 x 227 x 12
ISBN-13 / EAN-13 9780761920274