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Scenario Thinking: A Historical Evolution of Strategic Foresight

(Bog, Paperback / softback, Engelsk)
Forfattere: R. Bradley (University of St Andrews MacKay, Peter (University of Strathclyde) McKiernan
Scenario Thinking: A Historical Evolution of Strategic Foresight
Forlag: Cambridge University Press

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Beskrivelse

Infuses established scenario planning routines with an exploration of cognitive reasoning. De-couples scenario thinking from scenario planning, elevating it as the essential ingredient in managerial foresight projects. New archival research discovers early contributions in the UK around the development and use of scenario thinking in public policy.

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Alle detaljer

Forlag Cambridge University Press
Forfattere R. Bradley (University of St Andrews MacKay, Peter (University of Strathclyde) McKiernan
Type Bog
Format Paperback / softback
Sprog Engelsk
Udgivelsesdato 04-10-2018
Første udgivelsesår 2018
Serie Elements in Business Strategy
Illustrationer Worked examples or Exercises; 2 Tables, black and white; 1 Line drawings, black and white
Originalsprog United Kingdom
Sideantal 92
Indbinding Paperback / softback
Forlag Cambridge University Press
Sideoplysninger 92 pages, Worked examples or Exercises; 2 Tables, black and white; 1 Line drawings, black and white
Mål 175 x 227 x 9
ISBN-13 / EAN-13 9781108469005