Semiotics, Marketing and Communication: Beneath the Signs, the Strategies (Bog, Hardback, Engelsk) af J. Floch
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Semiotics, Marketing and Communication: Beneath the Signs, the Strategies

(Bog, Hardback, Engelsk)
Forfatter: J. Floch
Forlag: Palgrave Macmillan

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As such it plays an increasingly important role within marketing as marketing is seen in terms of exchange relationships that entail psychological and social, as well as physical and financial meanings. In studying semiotics, marketers can better understand consumer behaviour and how to be effective in their marketing communications.

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Forlag Palgrave Macmillan
Forfatter J. Floch
Type Bog
Format Hardback
Sprog Engelsk
Udgivelsesdato 16-10-2001
Første udgivelsesår 2001
Illustrationer XIII, 225 p.
Originalsprog United Kingdom
Sideantal 225
Indbinding Hardback
Forlag Palgrave Macmillan
Sideoplysninger 225 pages, XIII, 225 p.
Mål 216 x 140
ISBN-13 / EAN-13 9780333760147